Since the target (10,000 professionals who have previously used the mobile services) is saturated with information from different operators, we developed an information acquisition piece that was informative and which included an attractive offer: free quota and 80,000 points for the MoviStar points program to help them purchase the Blackberry terminal. Our target is fond of new technologies but does not reject antique products like vinyl. We developed a parallel between a funk music group "The Blackberry" and our product. The shape of the mailing was that of a vinyl single from the 70's.

Our production budget was limited, with a total budget of 7,500 Euros.Cost per impact: 0.75 Euros.Total number of services contracted: 200.In two months the initial investment was recovered. Three months later, the campaign had returned an additional 100% on iinvestment.