Season three of HBO's Eastbound & Down has character Kenny Powers back playing baseball again in Myrtle Beach. He's also back as K-Swiss' CEO.

Powers, played by by actor Danny McBridge, delivers a contemplation of speed for Blades shoes that includes everything from a visit to the K-Swiss R & Double D Labs to an interview with martial arts legend Bruce Lee and a preview of a Blades children’s cartoon. The spot/short premiered online at Funny or Die.