The campaign features Sébastien Foucan, Free Running's co-founder, best known for his appearances with Madonna and in the James Bond movie Casino Royale. Free Running is all about expressing yourself, so we wanted self expression to be at the heart of this brand experience. The campaign site builds on a simple mechanic in which visitors create and send messages to their friends. After writing a message they see Foucan ‘free run’ it in a minimalist studio environment. Running in 6 European markets the campaign generated over 1 million visits in its first 8 weeks, with no paid banner advertising.