Because this long history of wine production in Argentina, traditions about how wine is consumed were very strong. In fact, due to regulations, canned wine wasn’t approved for sale in the country until november 2019, which speaks of an industry somewhat resistant to innovation. This was a challenge for us from the begining of the process: first, because it was the first canned wine of the country; and second, because it was the first wine in the history of the Company and that implied the development of new skills, knowledge, partners and suppliers. Because this long history of wine production in Argentina, traditions about how wine is consumed were very strong. In fact, due to regulations, canned wine wasn’t approved for sale in the country until november 2019, which speaks of an industry somewhat resistant to innovation.