Farmers are as tough as can be. But various factors in 2020 pushed even the toughest of farmers to the edge, financially. So, how could Busch not only help some of their most loyal consumers, while also giving them a big enough spotlight for others to join in?

Busch Beer put mini “billboards” for farmers in the hands of Busch drinkers across the Midwest in the form of cans designed as corn cobs.

What started as a simple can design became much larger as $1 from ever case sold went to Farm Rescue, which supports American farmers in need. Busch Corn Cans were an instant classic in the Midwest, in stores and on social media. Busch drinkers were loving the beautiful cans and this great cause for their hard-working friends and neighbors.

The results include a 21% overall sales lift for Busch Light vs. prior year.

Busch Beer put mini “billboards” for farmers in the hands of Busch drinkers across the Midwest in the form of cans designed as corn cobs. What started as a simple can design became much larger as $1 from ever case sold went to Farm Rescue, which supports American farmers in need.

Busch Corn Cans were an instant classic in the Midwest, in stores and on social media. Busch drinkers were loving the beautiful cans and this great cause for their hard-working friends and neighbors.

The results include a 21% overall sales lift for Busch Light vs. prior year.

Busch Corn Cans were an instant classic in the Midwest, in stores and on social media. Busch drinkers were loving the beautiful cans and this great cause for their hard-working friends and neighbors.

The results include a 21% overall sales lift for Busch Light vs. prior year.