Reposter is a project that invited eight illustrators involved in the feminist cause to re-create the sexist posters that were part of the brand's past.

Using the sexist posters from Skol's past, the illustrators created reimagined posters with a more current, diversified, and liberating look. The entire project was recorded and shared on Skol's social networks. In addition, all illustrators were interviewed about their creative process and about how they participate in the feminist cause. All this content has been gathered on a website, in which it is still possible to receive posters created by users and report places with old Skol posters out there.

3.4 MM organic views

14 MM people reached

500K interactions with the content

The highest engagement rates in Skol's history:

46x more comments

39x more shares

94% of positive comments

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