There are lots of different kinds of whisky, but the category's rule of thumb has always been the same: the purer and the older, the better.

Therefore, as a blended, accessibly-priced whisky, Grant’s suffered from a cheap image.

To reverse this situation, we invented a new concept: “Blendology”.

Directly inspired by oenology (its more-famous, winey cousin), Blendology is the art of blending whisky – degustation, mixing, finishing, aging…

And rather than doing a traditional online class, we created the first “digitally-powered tasting session”.