Cannes Lions

Blind Spot - Car

GREY MÈXICO, Mexico City / VOLVO / 2017

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Overview

Entries

Credits

Overview

Description

Using a medium as common as a magazine, we had to make things differently to give the medium a whole new purpose. How we did it? Using one of the magazine’s less used areas: the gap between one page and the other.

Execution

Using a medium as common as a magazine, we had to make things differently to give the medium a whole new purpose. How we did it? Using one of the magazine’s less used areas: the gap between one page and the other.

Outcome

After the issue, more traffic to the concessionaries was generated to get them to know this car model.

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