During blood donation, a donor presses a soft-ball repeatedly to hasten the flow of blood. This ball was replaced with a human heart shaped one. So that donors feel like they are pumping a human heart while donating blood.We made the heart soft-balls in large quantities and distributed them at all Rotary camps. We then started promoting the 'Frequent Donor Programme(FDP)' at Rotary camps and forms for the same were were handed out to the donors. The heart was a huge success and led to a 36% increase in sign ups for the FDP.

Results: A 36% increase in the number of sign ups for the Frequent Donor Program was recorded. Also, 63% first time donors didn't feel nervous and 86% users felt great about using the heart.The heart has become a regular feature at 500-odd Rotary blood camps with 40,000 donors set to be using it this year.At just 40 Cents a piece, it served many purposes and positively impacted Rotary's image amongst donors.