Assignment: Brand strategy, bottle design, packaging designBrief: Develop a product that would strengthen the Blossa Brand further, defend the position in the market, generate awareness of Blossa ahead of the mulled wine season and increase sales across the whole range. 


A bottle that is shorter and rounder than other Blossa products. The shape of the bottle is kept from year to year, with the colours and typography changing to reflect that particular year’s design and flavour.Blossa 09 has a taste of clementine’s, imparting the traditional Christmas feeling combined with a vigorous freshness, which is also reflected in the intense orange colour of the bottle. The decor unites the figures 0 and 9 into something that looks like traces of skate blades on winters ice.

The interest in Blossa annual edition has increased dramatically since its launch in 2003. Over the past three years, the vintage mulled wine has sold out in its first two weeks on the shelves despite of an increase of more than 20% in production volume each year. The design and the flavours helps to generate major publicity for the product every year.The importance of the design for Blossa annual edition is also shown by the large international interest received each year, including people who never heard of mulled wine and who do not know how mulled wine tastes.