1) Wrapped Hung Lung Centre with a light-weight sticker, replicating the windows of an office block. To dramatize "Live Every Day Like It’s Friday”at night, make the first-ever attempt of using electroluminescent lightning technology to bring party visual to motion.

2) Owned the whole building facing Times Square with full Chivas branding – window stickers with illustration of people enjoying party, branded exterior wall painting and lightbox, accompanied with huge 3-D bottle at rooftop.

Double-digit growth of sales versus 2005. In addition to receiving positive feedback from both trade and consumer levels, generated over HK$2 million worth of free publicity.