Cannes Lions
LEO BURNETT TAILOR MADE, Sao Paulo / SAMSUNG / 2016
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Description
An adapted version of The Jackson’s Five’s "I’ll Be There" sets the tune to a visceral and inspiring journey, starring common people and some of Latin America’s greatest athletes. The film shows, from up close, their daily routines and how the Samsung products are there for them even in the most difficult moments.
Concept: We are here, so you can be there.
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