Before learning to play guitar, a visually impaired need to know braille. In the world, only 7% know. And for those who know braille there is still a challenge: to read the score and play the guitar at the same time. Audio Chords is the first voice assistive technology for visually impaired to learn to play guitar without the need of braille. A voice guide dictates the chord at the exact moment it needs to be played. For beginners were developed an audio dictionary which teaches to play the chords. Audio Chords can be accessed in a 100% blind friendly platform, from anywhere.

JAN - APR | Phase one: Platform development

_App/Platform development (100% blind friendly)

_Chord dictionary development

MAY - JUL | Phase two: soft launch and improvements of methodology

_Soft launch

_14 audio chords songs

AGO - OCT | Phase three: official launch

_Official Launch

_More 36 audio chord songs, totalizing 50 audio chord songs

_New audio classes

_Concert with visually impaired that learned to play guitar with Audio Chord in a Samsung Conect event (The Samsung music platform that present new bands to the public)

_Concert with visually impaired that learned to play guitar with Audio Chord to the press

In the phase two of the project MAY - JUL (soft launch and improvements of methodology) the initial plan were to reach 12MM people with paid media. The choice of social medias as a dissemination channel has the objective, besides the reach of 12MM of people, to promote the engagement of Samsung fans and advocates.

- 12,5 MM people reached with frequency 3

- 41MM Total impacts

- 1,025 MM engagement