A great example of our inter-office co-operation on a global brand!

Our company in Hong Kong produced some outstanding online ads for American Express Blue. For local tactical reasons, however, the ads were shelved. When our company in the Midlle East were given a virtually identical brief in their region – to extol the individual benefits of Blue - they contacted Hong Kong, who gladly passed the finished ads over. The Middle East office used two and went on to produce two versions of their own with the same look and feel, which focused on Blue’s 1% moneyback feature. Shown on three Middle Eastern websites, the series of four ads pulled just over 1,000 online enrolments.