Some encouragement should be given to the best clients. Especially when their credit cards promise to make their dreams come true.Such clients are used to all the advantages of Amex, such as Membership Reward points earned when using the card. So, what could be better than to use a mechanism as well-known as Amex Membership Reward points earned when using the card to reward members-get-members activity?This saw the creation of the Dream Laboratory awards catalogue to turn the dreams of Amex cardholders into reality.

Amex tends not to publish results. However, distribution of the card did grow compared with the previous year.