NOTE: In this commercial, a donated ad for a non-profit interrupts and plays over the middle section of the Announcer.BRIEF: Create a radio campaign for Volkswagen BlueMotion - VW’s more environmentally-sensitive range of vehicles.SOLUTION: We asked our client to put their money where their mouth is, by donating part of their very expensive advertising airtime to small, eco-focused non-profit organizations who could really do with the exposure.RESULT: It was a win-win situation. The non-profits benefited from getting their message out there, and BlueMotion proved itself as a brand that doesn’t just talk, but takes action.