In the beginning of the second quarter 2007, the BMW Family’s success model, the BMW 3-Series, was under heavy pressure saleswise due to the launch of the new Mercedes C-Class as well as massive sales promotion activities of the competitors in the premium sedan segment. The sales figures stagnated. BMW needed to act.According to independent experts, the BMW 3-Series is still the best car in its class.

What is the best way to convince people of this? By judging for themselves during a test drive. Not trusting the advertising. But only themselves.

According to independent experts, the BMW 3 Series is still the best car in its class. What is the best way to convince people of this? By judging for themselves during a test drive. Not trusting the advertising. But only themselves.

New registration figures increased by 75% during the campaign period (August/September 2007). This meant an improvement in the absolute registration ranking from 7th place in August (Mercedes C Class: 2nd place) to 2nd place in September (Mercedes C Class: 3rd place). Source: German Vehicle Registration Authority