BMW is launching the new 3-series saloon – more innovative, more sporty than ever. But how can you express a sports car on the Internet?

By moving it, by driving with it. For the first time, a car drives across the Internet, not only moving within each site but also from site to site. To do so, we have designed the first online race track, an itinerary that the car follows through different advertising supports (www.ya.com, www.yatv.com, www.supermotor.com, www.autocity.com, www.terra.es and www.msn.es) on which users can watch it and follow it. The new 3-Series doesn’t just 'sit' there. The new 3-Series drives around, it moves across the web. And it does so in a remarkably innovative way by means of a dynamically expressive interactive event.