The new BMW 7 Series Sedan. Experience perfection.It is the interplay of perfect parts that makes something completely great - true perfection. The Internet highlight lets the user perceive this perfection in the “ultimate driving sedan”. The idea is to lead the user to product highlights in two ways, one of which the user can also control individually. Here, the guiding theme is "creating perfection on one’s own" – by arranging seven blocks of perfection to a “perfect” trailer with widely varying visual impressions and effects - or experiencing it in its entirety.

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