Cannes Lions

BMW BI-XENON CAR HEADLIGHTS

IRELAND/DAVENPORT, Johannesburg / BMW / 2008

Awards:

1 Shortlisted Cannes Lions

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Overview

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Credits

OVERVIEW

Description

We were briefed to communicate the benefit of BMW’s innovative BiXenon Headlights.

By using sound effects to demonstrate the effectiveness of BiXenon Headlights, we managed to communicate a strong message without actually saying it.

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