A rapid iterative process helped us get from concept to user testing to refinement quickly. This process allowed us to push the visual design limits and create a unique product while being mindful of BMWs’ corporate visual identity standards. At the center of this process was a fully functional prototype. Using the product for testing helped us see how each detail fit into the bigger picture of the app and demanded the skills of our internal technical team as well as their ability to work seamlessly with back-end partners.

With over 15,000 downloads, the app has received high marks from vehicle owners, who find that the better they know their BMW, the more they can enjoy the benefits of BMW's class leading innovations.