Cannes Lions

BMW MOTORBIKE

SERVICEPLAN , Munchen / BMW / 2006

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Stringent targeting criteria was used to select the media partners whose websites would display an expanding skyscraper ad. This skyscraper ad enticed viewers through visual means (without any textual prompting) to expand the ad with the following animation: a stallion kicking against the inside wall of the ad, trying to break out and eventually morphing into a “real BMW”.

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