Cannes Lions

BMW MOTORCYCLES

SERVICEPLAN, Munchen / BAYERISCHE MOTOREN WERKE AKTIENGESELLSCHAFT / 2010

Overview

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Credits

Overview

Description

For BMW Motorrad we created the world’s first cinema advert that did not use a directly visible logo. To do this, we used the afterimage effect: using a harmless flash, we projected the BMW logo unnoticed onto the audience’s eyes during the advertisement. They were then able to see this image on the inside of their eyes as an afterimage.

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