Challenging and dynamic, that’s what distinguishes the BMW WilliamsF1 Team website and states the essentials of the BMW brand values.

The website departs from mere journalistic news coverage and turns information into emotion: high-tension pictures and videos provide the sensation of being a part of the event. Background information becomes even more credible as it is enriched by video interviews with Mark Webber, Nick Heidfeld and other core team members.

The BMW WilliamsF1 Team website is a high-end application requiring fast Internet access, therefore bringing the focus to a narrow target group (early adopters, technically interested, high income).