As a board game itself, whose rules consist of buying different streets by the players, an action on the main emplacements located in the streets of Madrid is proposed as a reminder for our target (any person over seven years old) of the very game rules: if you do not own the streets, you have to pay in order to use them.For this, we use different messages such as leaflets on car windscreens, stickers on street furniture and leaflets distributed at the underground exits as well as direct mailing in personal letter boxes.

This campaign is presently being implemented. At present day, five million leaflets have been distributed during a week and over 100,000 stickers have been sticked up. This action has produced an extremely positive reaction in the public as well as building up great expectation.