Low level speeding has a major problem. No one thinks it’s a problem. The majority of people think that driving 65 in a 60 zone is fine. What they don’t know is that when you travel just 5 ks over the limit, you double your chances of crashing. You also encourage those around you to also increase their speed, doubling their chances of crashing.

We constructed a car out of people and body painted them to resemble a crashed car. Visually showing that we are all responsible for a crash.

The public reaction was instant. With this campaign we were finally able to get South Australians talking about low level speeding.