With vast distances between South Australian towns, driver fatigue plays a significant role in many SA road fatalities. Research shows a clear link between regular rest stops and more attentive driving. In the shape of a classic 80s style soft drink jingle, the 'Refresh Your Drive' radio script educates listeners in a memorable and entertaining way. Campy,

fun-filled versus tell the story of how best to survive a long drive with friends while the catchy chorus reinforces our key message, staying with the listener well beyond the 60" radio spot.