This spot is a demonstration of what people go through when they get a stubborn stain on their clothes. It borrows one of radio’s worst gifts to mankind – songs with tunes so annoying that one can never get them out of one’s head.

Bolognese’s catchiness is drawn from the genre of folk pop. It ends with a message that the only way to get such stubborn stains out of our clothes and our mind is with Breeze detergent.