Cannes Lions

REXONA MEN'S DEODORANT

LOWE NEW YORK, New York / UNILEVER / 2008

Awards:

1 Shortlisted Cannes Lions
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(Note: password to access videos is "loweny")The new Rexona Men campaign brought to life an over-engineered futuristic world. Four of the TV spots explore a competitive relationship between a human and his robotic housemate and centre on the robot’s curiosity and scepticism over Rexona’s highly advanced characteristics. To increase buzz and raise awareness about the campaign we leaked casting sessions on the Internet showing how the robot starring in the commercials was chosen among other robot actors. Of course the video also shows robots that were not very suited to the role.

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