In Leo Burnett Colombia we were given the task to develop a regional workshop in which all offices within our network could share their knowledge, skills and expertise in Shopper Marketing in order to learn and build together business tools. This event was also an opportunity to show Leo Burnett’s capabilities to our key clients.

Shopper marketing is not just about numbers, rules and data. It is about people and behaviors and it can also be fun and cool. And that was what we showed to all of our guests through “Shopperland”, a fun and entertaining place where everyone playing a role in Shopper marketing had a character they could relate to.

With this visual identity we developed a complete business toolkit for the network that is being used in every country of the network in latinamerica.