When Spotify was asked to promote Bon Iver’s most collaborative album ever, titled “i,i”, we found a creative way to showcase the album’s collective streaming data by creating a purpose-built engine that allowed us to take any data, image or video and instantly transform it into i’s. We showcased the world’s collective streams, trending countries, and lyrics from the most beloved song that day.

In 2019, Grammy-award winning artist Bon Iver released his new album titled “i,i”, born from a spirit of collaboration. Inspired, Spotify created an interactive experience called “The Viisualiizer,” made entirely out of the letter “i”.

We showcased the album’s collective Spotify streams, trending countries, and lyrics from the most beloved song that day. Users immersed themselves in “the visualizer”, each experiencing it in their own way.

Bon Iver’s latest album titled “i,i”, was born from a spirit of collaboration. Inspired by this, Spotify created an interactive experience to promote his new album, with a website that showcases collective worldwide listening data, made entirely out of the letter “i”.

The experience uses data to show how the album is listened to around the world, showcasing the collective streams, trending countries, and lyrics from the most beloved song that day. Users immersed themselves in “The Visualizer”, each experiencing it in their own way.

It went live 8/29/19, and stopped gathering data on 9/27/19. The experience remains live today.

The site received visitors from 180 countries.