Cannes Lions

BONAFONT

Y&R MEXICO, Mexico City / DANONE / 2011

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Overview

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Credits

OVERVIEW

Description

Bonafont, the bottled water marketed by Danone, lauches a new 6.0 lt. bottle.The first bottle in the world to be made out of 100% recycled bottles. To showcase the first 100% recycled bottle. We created the first 100% recycled radio commercial.We listened to over 80 radio commercials made for Bonafont over the last years and selected the words needed for our advertisement, without newly recording a single voice.

Execution

To showcase the first 100% recycled bottle. We created the first 100% recycled radio commercial.We listened to over 80 radio commercials made for Bonafont over the last years and selected the words needed for our advertisement, without newly recording a single voice.

Outcome

Since the release in March of 2011, until June of that same year. We have accomplished to sell 6 millions of bottles. With all this, we have accomplished to stop making 18 millions of plastic blotless all of this thanks to the new Bonafont Eco-light 6 liters. This presentation is made with 100% of recycle blotless. In green numbers means the reduction of the CO2 equivalent to 6 hundred cars, according to Europe Date Sheet.

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