The "pictogram" concept, using the main icons of tourist road signs: Immediately recognizable by the target group, infinetly adaptable in order to reflect the large number of tourist activities for either spontaneous escapades or planned events. Discovering packages right from the promotional banner itself: Using interactive banners to allow users to discover an exceptional range of vacation packages offered by bonjourquebec.com without having to leave the original site where they found the banner.

Cost per thousand of only $11.20 CDN while using large interactive banners; Average click through rate of 1.67% versus industry norm of 0.34%; Partnerships with three portals accounted for 50% of all clicks; Traffic increased by 20% to bonjourquebec.com.