Cannes Lions
BONUS CERTIFICATE
JUNG von MATT AUSTRIA , Vienna / BANK AUSTRIA / 2004
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Overview
Entries
Credits
Overview
Execution
In this advertisement the medium and the message go hand in hand. The advertisement takes up the newspaper’s editorial background, tranforming the set layout into a message-carrier that conveys 'Returns despite a falling course'.
Outcome
No statement has yet been made regarding the success of the advertisement.
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