BA-CA hired the best ambassador for speed, Speedy Gonzales.

The fastest mouse accompanied the +30 target audience through their childhood and that fore provided door-opening, emotionalising attributes.

The message of fast loans within 15 minutes was perfectly staged by a speedy, speaking tube, like Speedy Gonzales. Speedy emphasised the link of the communication-vehicle (himself) and the product, making this campaign and the product memorable and easy to understand.

Creative use and media firsts in Austria’s media-print landscape caused high campaign awareness. Speedy Gonzales as product representative emotionalizing the core target group was a clever move. The business figures proved the campaign right. Acquisitioned loans were outperformed by an index of 109.