Cannes Lions

BANK AUSTRIA LOANS

MEDIACOM , Vienna / BANK AUSTRIA / 2007

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Overview

Entries

Credits

Overview

Execution

BA-CA hired the best ambassador for speed, Speedy Gonzales.

The fastest mouse accompanied the +30 target audience through their childhood and that fore provided door-opening, emotionalising attributes.

The message of fast loans within 15 minutes was perfectly staged by a speedy, speaking tube, like Speedy Gonzales. Speedy emphasised the link of the communication-vehicle (himself) and the product, making this campaign and the product memorable and easy to understand.

Outcome

Creative use and media firsts in Austria’s media-print landscape caused high campaign awareness. Speedy Gonzales as product representative emotionalizing the core target group was a clever move. The business figures proved the campaign right. Acquisitioned loans were outperformed by an index of 109.

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