Cannes Lions

BANK AUSTRIA - CREDITANSTALT

MEDIACOM, Vienna / BANK AUSTRIA / 2003

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Overview

Entries

Credits

Overview

Execution

The media team's task was to create a strategy to guarantee, that the planned print campaign of the client would get broad attention. The intention was to create an advertising form ensuring high awareness and involvement of the audience. After an internal brainstorming, key sales representatives were presented with the generated ideas to check feasibility and pricing.

It was up to the media agency to persuade media partners to cooperate and negotiate good rates plus organising the relatively complicated implementation.

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