Cannes Lions
MEDIACOM, Vienna / BANK AUSTRIA / 2003
Overview
Entries
Credits
Execution
The media team's task was to create a strategy to guarantee, that the planned print campaign of the client would get broad attention. The intention was to create an advertising form ensuring high awareness and involvement of the audience. After an internal brainstorming, key sales representatives were presented with the generated ideas to check feasibility and pricing.
It was up to the media agency to persuade media partners to cooperate and negotiate good rates plus organising the relatively complicated implementation.
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