Cannes Lions

SECURITY FOR BUSINESS REVENUE

JUNG von MATT AUSTRIA , Vienna / BANK AUSTRIA / 2004

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Overview

Entries

Credits

Overview

Execution

In this action, the message and the medium go hand-in-hand. The theme–money protection–was communicated on the theme’s very own medium: money.

Outcome

The Bank Austria Creditanstalt’s advertising action became tale-of-the-town within days–generating numerous reports within the Austrian press. However, due to secrecy obligations no success figures may be published.

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