Who’s afraid of the Boogie Man? Nobody! But when he really comes? Then, he terrifies us. And this best describe the online campaign conceived by us for the customer UIP for the film "Boogeyman". Within the framework of the campaign, we implemented an ad format which combines a big-size banner and a Flashlayer. At first, only the big-size banner is visible at the head of the webpage. After a few seconds, the hand comes appears...The ads ran on websites like netzeitung.de, rtl-kino.de, max.de, etc.