Cannes Lions
MEDIAEDGE:CIA, Sydney / UNITED INTERNATIONAL PICTURES / 2003
Overview
Entries
Credits
Execution
UIP’s media team was entirely responsible for the ‘stunt’ activity for the Australian launch of the Ali G film. Their involvement encompassed all aspects, from the creation of the idea, through the development of the concept and its materials, to controlling and managing all components involved in the implementation of the campaign.
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