The terrible curse of The Ring Trilogy continues with the US remake "The Ring 2", and is a continuation of the horror shocker about a deadly video tape. Within the framework of the online advertising campaign, we made reference, conceptually and graphically, to the gruesome horror video itself by means of a Streamlayer. Over the editorial content of a website appears a television, a video recorder and a video tape. Interaction is now in demand. Is one courageous enough to insert the cassette into the video recorder... or not?