Cannes Lions
JWT CHILE, Santiago / BOOKSTORE / 2014
Overview
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Credits
Description
To create awareness among Chileans and politicians about this VAT issue with the same codes of literature.
Execution
In our illustrations we recreated the same aesthetics each book had. We chose emblematic books with stories about travelling. We worked with artists who specialize in books' illustrations. For example, in Don Quixote's illustration we used etching art.
Outcome
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