Cannes Lions

BOOK STORE

JWT CHILE, Santiago / BOOKSTORE / 2014

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Overview

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Credits

Overview

Description

To create awareness among Chileans and politicians about this VAT issue with the same codes of literature.

Execution

In our illustrations we recreated the same aesthetics each book had. We chose emblematic books with stories about travelling. We worked with artists who specialize in books' illustrations. For example, in Don Quixote's illustration we used etching art.

Outcome

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