We created a series of ads that show how your imagination can run wild if you feed it. Each ad begins with a normal situation, then quickly descends down a rabbit hole, demonstrating how far your imagination can take you.

Each line represents a twist and turn in the journey and conveys what it’s like to enjoy and immerse yourself in a great story.

Using quick pacing and line breaks, we created a sense of urgency in each ad, thereby giving the reader the feeling of an almost manic internal dialogue.

?The result is an ad that not only promotes the power of reading, but also shows how your own mind can become an entertaining playground if you feed it properly.