With this, we created a tool that was based on a common behavior and made our target the conversation generators for Porrúa Bookstore’s e-book store on the most popular social networks.

• The app had 4,000 downloads during the first month since its launch.

• 17,000 check-ins in more than 3,000 e-books.

• More than 4,000 new places were created by users.

• 7% increase of Porrúa Bookstore’s e-book sales.