To help the people understand all the different sides of History, Contrapunto bookstore had the opportunity in their bookcases. Among all the inventory we had, we put togheter different books with opposite views of the world and pack them together so that the audience could have both sides of History together.

We chose 10 packs of books that had different views about same subject and put them together in a 2 for 1 promotion. Books that talk about different subjects: The main one is History, but we also included other topics like philosophy, economy and ideology to expand the reach of the promotion.

In one week we sold out our promotion in the stores where we installed it.

In-Store traffic went up by 23%.