The campaign is created to showcase the power of a basic stationery ruler. Across their academic career most people use a ruler to draw straight lines, we thought how can we take the ruler beyond its purpose? We gave rulers to various artists and asked them to create something with straight lines. Their works of art became a compilation of art that was worth exhibiting. The exhibition was called ‘Rule the World’ and was a huge success.

We created an opportunity for our target audience to indulge and let them bring out their creative side. A stationery ruler was given to artists and students to draw an art piece with the help of straight line drawings. Multiple designs were created and exhibited with various well known artists.

We got an overwhelming response by participants and visitors, large numbers of art designs were created and they were auctioned to raise charity for NGO called childrentoyfoundation working for the education of needy kids. The project excited many, and was appreciated by many creative minds. Our CEO himself inaugurated the exhibition.