Cannes Lions

TEAM GOL!

SMUGGLER, Los Angeles / MCDONALD'S / 2015

Presentation Image
Film
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Overview

Entries

Credits

Overview

Description

For The World Cup McDonald's has searched the globe for the most talented trick shot heroes.

Execution

For their global FIFA World Cup sponsorship, McDonald’s changed their iconic fry boxes for the first time. To boost awareness,We created a film with no celebrities and only every day fans doing real world trick shots of their own. Shot in Brazil and completely in camera with no cgi effects, these unique futbol trick shots prove that McDonald’s celebrates great feats by every fan.

Outcome

GOL! film had 20mm views and 130,000 likes with no paid media.

GOL! app had 1mm downloads and 4mm game plays (during the 6 weeks surrounding and including the World Cup).

GOL! campaign had 1.5 Billion impressions @ 98% favorable/neutral and 7 hours of in match board exposure equaling 1.4 billion media value.

Gol! campaign was #3 in Awareness of 67 Global World Cup Sponsors

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