Client's Brief "I need more Spanish e-buyers!" (Spainsh E-Commerce Organization) Marketing Objectives - Increase e-commerce penetration in Spain Target Audience Male and female (18-45 years old) Creative Description Can you fly NY with a train ticket? Starting on this unbelievable declaration this new online AECE (Spanish E-Commerce Organization) space challenged users todiscover how to buy a flight ticket for less than 20 euros or how to buy food for a month in less than ten minutes. Just press 3 suspects and find out all the advantages of buying online.