The client ask the Agency new media and different options so people can keep reading.

In the largest and most popular park in Mexico City (Bosque de Chapultepec) we created an installation were letters of different sizes were placed in no apparent order. Passers-by would walk among the letters until they reached a specific spot; here, the letters would line up visually to form a phrase: “Reading changes your perspective”. This installation was set during the opening of the new Gandhi Masaryk Street Bookstore.

During the first week, more than 4 million people read the short story.Sales increased 5% during the time this action was running.