Cannes Lions

BOOKSTORES

Y&R MEXICO, Mexico City / GANDHI BOOKSTORES / 2014

Case Film
MP3 Original Language
MP3 Translation

Overview

Entries

Credits

Overview

Description

Gandhi is the number one book store in Mexico, and since 2013 they launched the Ebook webstore.

This campaign was based on throw back Nintendo 8 bits animation cause target in their mid 30´s is the most evolving market in electronic books.

Execution

Chapter 1 is a new way to give options to the consumer without the overwhelming feeling of the thousands of titles one can find in a book store. It is a practical way for Gandhi Bookstores to recomend what is best for its consumers, and a great way to activate the sales of the Editorial branch of Gandhi Bookstores.

Outcome

A lot of customers spent a couple of minutes (more than what anybody usually spent) staring the posters at the stores.

So the message was delivered.

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