Cannes Lions
MERCURIO CINEMATOGRAFICA, Milan / CARTOON NETWORK / 2004
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The campaign ironically shows slivers of daily life in a family which is under the influence of the Boomerang effect: once adults enter the world of cartoons, they have the time of their lives and behave just like children. Slogan: Boomerang, born again kids! Father calls out to his daughter to help him because he has finished using the toilet.
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